Whello, from Red ocean to Blue ocean
October 2019, Amsterdam
Whello is a full-service online marketing agency. They are a reliable vendor growing rapidly. Their growth is power-based. The agrency is competing in existing market space having to fight competitio, exploit existing demand, making the value-cost trade-off. Thier differentiation is based on the quality of their products and services. In a nutshell – Whello is swimming in a blue ocean. “How can we move to blue?” This was the question SHFT Happens was brought along to help answer.
Whello / SHFT Happens
Outcome
Results
SHFT Happens developed a new business model which will bring Whello from:
- A reliable vendor to preferred partner
- Competing in an existing market to Leading in an uncontested market space
- Beating competition to making competition irrelevant
- Exploiting existing demand to creating & capturing new demand
- Having to make the value-cost trade-off to breaking the value-cost trade-off
- Being great at sales to making sales unnecessary. From Selling to being selective
- Power-based growt to Intelligence-based growth (less customers but more profit)
- Product and service-based differentiation to Business model-based differentiation
- Red to Blue Ocean
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