About Ina

Every idea which does not become your ideal slays a force in your soul; Every idea which becomes your ideal creates within you life-forces." Rudolf Steiner

I am a disruptor working side by side with Fortune 500 and new economy leaders to design, communicate and lead systemic business change (Client Cases). 

Through my consulting and interim assignments, speaking engagements, books, and work in human development, I partner with executives who are eager to transform the workplace into a force for good.

Over the past 20 years, I have helped leaders from organisations such as KPMG, ING, IKEA, Achmea and the European Commission, make their people, processes and workplaces more People & Planet positive.

SHFT Happens started off as a method that was helping individuals and teams improve their well-being and emotional intelligence by 20% or more, in just eight weeks (Download White Paper Here). 

Today it's also a Podcast, where I talk with pioneers who stretch the borders of science, and thinkers who are redefining those borders altogether. Also ordinary people who do unordinary things. People whose lived experiences add color to our imagination. 

Bridging various disciplines, from philosophy to neuroscience to organizational psychology, I connect the dots between ideas and ideals to make our world a Happy Home that my daughter and your children will feel proud to inherit.

I am also the author of Burnout to Breakthrough and Love of Fate.

Making our world a Happy Home


My magic recipe to make life regenerative for all? A mix of knowledge sharing, education, workshops and a "drink with benefits."


Big businesses are a force for good. Are you a leader focussed on making our world a happy home? Do you need someone to help you design, communicate and lead systemic business change? Let's chat.


From No Harm & Zero Waste to Net Positive - these is the cornerstones of the Future Positive change theory. Dive into our detailed white paper to discover more.

End to end stakeholder engagement


Bring Supplier Innovation and Capabilities Closer to Home

I partner with the world's top procurement teams to harness supplier innovation and capabilities. Collaborating directly with executives I lead and design systemic business transformations that not only propel strategic change but also ignite motivation across the ecosystem. Activate Your Supplier Ecosystem


Results-Driven Strategic Communications

Working side by side with Fortune 500 and new economy executives, I help accelerate cultural and business change. Read these Client Cases to discover how prominent organizations like ING, IKEA, and KPMG have driven successful transformations with the guidance of SHFT Happens since 2002.


Empowering Global Brands to Amplify Their Voice, Expand Reach, and Create Lasting Impact

With strategic insights and innovative approaches, I ensure that your message not only reaches but resonates with the people who matter most.